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Surviving Your First Book Signing

October 30, 2011

Call me quirky, but I thought the first signing for Speeding Tickets should be at my local Honda motorcycle dealer’s. After all, the characters both ride Honda’s. Sounded good to me! Most of my family and friends thought it was a little crazy, but hey, I’m an author now – and an artist to boot, so craziness is expected.

Phil Volz, the owner of West Side Honda Kawasaki, was a bit hesitant when Virgie Shofner, my equally quirky publicist, approached him about the signing. They’d never had a book signing before, and this was a romance novel of all things. But with a little endorsement from a mutual biker buddy, he relented, and eventually got a little psyched up with us.

Our marketing budget was nil, so Virgie and I utilized every regional online opportunity at our disposal. Phil also posted information on the store’s website. I had bookmarks, postcards and a small tabletop poster printed up, and chose to forego shopping bags for the environment’s sake as much as for cost.

Saturday, the 29th of October: Virgie and I set up our table and prepared for whatever results came our way. Outside, the weather was quintessential October. Clear, breezy, cool, with riotous foliage color — it was perfect riding weather. Needless to say, foot traffic was minimal, save for friends and family. I had expected as much, although hope springs eternal, as they say. Virgie and I had a good time despite the low turnout. We even shared our chocolate Kisses with three tiny Trick-or-Treaters who visited us on their way to other organized venues. The nicest surprise was a dozen roses that showed up unexpectedly from my hubby. (He’s so cute.)

It may have been a quiet beginning, but now we’re ready to kick butt at a larger, more traditional venue in December. We learned a lot: Facebook works for spreading the word, never depend on a chain-store printer to have things done right or on time, bring more Fives than Tens (if you’re doing your own sales), remember to bring seat cushions, and eat before you show up. Words to survive by.

Thanks to all who showed up or emailed words of encouragement! We’ll let you know the details of our next appearance as soon as it’s finalized.

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