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Cover Wars and Other Epic Battles

October 1, 2015

Over at, fellow authors are competing for a prize — marketing opportunities. It’s a tough world out there for authors. Millions of other books are already out there, with hundreds of thousands of new books entering the market each month. Seeing a book’s cover is the first time a reader notices the author’s work, and on average a cover has a piddly amount of time…maybe 3 whole seconds, to do that job.

There are companies devoted to producing book cover art, custom or template. It’s a big market. Some authors create their own, but unless you’re a wiz at it, it’s best to let a more objective artist take a shot. Much like self-editing, it’s difficult to distance yourself from your cover art ideas. If you do hire someone else, be sure to check out their work, talk to references, etc. Treat it as you would any other significant financial dealing, after all, it has to be fabulous — and fabulously attention-grabbing —  for at least 3 seconds and for a lot of people!

Courtesy of Morguefile.

Courtesy of Morguefile.

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